We partner with executives and organizations to navigate complexity, sharpen strategy, and build leaders who perform under pressure and inspire for the long term.
Brigadier General (Ret.) Geoffrey F. Weiss brings more than 32 years of military leadership to strategy and leadership advisory. He concluded his Air Force career as Director, Regional Affairs for the US Air and Space Forces, where he negotiated multibillion-dollar international security cooperation agreements and supervised over $320B in foreign military sales cases.
In addition to commanding at multiple levels, including in combat, Weiss has over 11 years of Pentagon experience where he advised the President of the United States on nuclear command and control and led global operations, crisis management, and air and missile defense initiatives for the Chairman of the Joint Chiefs of Staff.
He is the Amazon best-selling author of The New Art of War: The Origins, Theory, and Future of Conflict (Cambridge University Press, 2021) and holds four graduate degrees, including a Master of Science in National Security Strategy from the National War College.
In the tradition of Sun Tzu and Clausewitz, The New Art of War melds philosophy, science, and military theory into an original framework for understanding why war happens, how it changes form, and where it is headed next.
Reviews
Critical reception of The New Art of War.
Four disciplines, one integrated approach to building organizations and leaders that endure.
Clear-eyed strategy grounded in data, market reality, and organizational ambition.
One-on-one development for leaders navigating growth, transition, and complexity.
Structures, roles, and rhythms that let strategy translate into action.
Guiding teams through transformation with clarity, momentum, and buy-in.
Original perspectives on strategy and leadership from our practice.
Three lessons from the Unified War Theory that most business strategies still get wrong — why will beats capacity, why friction is the normal condition, and why your competitor always gets a vote.
Read articleArgues that closing the gap between attracting coalition partners and operationally integrating them is the next urgent priority for allied deterrence and warfighting.
Read articleApplies the Unified War Theory's concept of viscosity to explain Iran's success in the Strait of Hormuz — and what it means for deterring China over Taiwan.
Read articleHow the will-capacity model explains why psychological edge outweighed material advantage.
Read articleApplying the will-capacity framework to the opening phase of the Russia-Ukraine conflict.
Read articleDrawing on the Peloponnesian War to map traps that could widen the Russia-Ukraine conflict.
Read articleExamines a pivotal shift in the Joint Chiefs' approach to air and missile defense.
Read articleExplores how the pursuit of efficiency in military planning can undermine effectiveness.
Read articleVideo interviews on military history, strategy, and the future of warfare.
Expert panel appearances on security, strategy, and global affairs.
Keynote and commencement remarks at military and academic institutions.
Weiss — a 1991 UVA engineering graduate — linked the university's founding ideals to the cadets' calling to serve.
Read CoverageReviews, features, and conversations on strategy and leadership.
Scholarly and reader reviews of The New Art of War.
View reviewsOp-eds and contributed pieces in leading publications.
View articlesVideo conversations on military history and strategy.
Watch interviewsGuest appearances across top leadership shows.
Listen nowExpert panel appearances at major security and policy forums.
View engagementsPodcast conversations on leadership, strategy, and the future of conflict.
Geoff Weiss is more than just a leader — he has established himself as a leader of leaders. His influence is not limited to his current location or the organization over which he presides. Rather, the inspiration, guidance, and encouragement he provides has spread worldwide with each leader he has mentored. Any organization wishing to raise their standard of personnel development should not only consider Weiss, they should snatch him up before their competitors beat them to him!
I have known Geoffrey in a professional capacity for over a decade. He is an exceptional leader with both deep interpersonal skills as well as a proven ability to steer large organizations to success. He personally coached my unit through a series of difficult changes and organizational realignments that included opening and closing detachments and ultimately changed our organizational culture. We emerged better for it.
Schedule a complimentary 30-minute consultation to discuss your organization's strategic and leadership priorities.
